More and more people ask ChatGPT, Claude or Perplexity "what's the best tool for X?" instead of searching Google. If your product doesn't show up in those answers, you don't exist for that audience. This is called AEO (Answer Engine Optimization).
The problem: your site is a blank page to the bots
Most apps built with AI tools are SPAs: the HTML that reaches the browser is nearly empty and JavaScript paints everything afterwards. The catch is that many AI crawlers don't run JavaScript. They see a blank page, so they can't understand or cite your product.
How to know if this affects you
Open your site, right-click → "View page source". If you can't see your real text there (just an empty <div id="root"></div>), the bots can't either.
The 4 things that fix it
- Render content on the server (SSR/SSG) so key text is in the initial HTML.
- Add structured data (schema.org as JSON-LD): describe what your product is in a format AI understands.
- Publish an
llms.txtfile that points assistants to your important content. - Don't accidentally block AI bots (GPTBot, ClaudeBot) in your
robots.txt.
Check it in 30 seconds
Scanaris checks all four automatically in its AEO pillar and tells you exactly what's missing and how to fix it.